MODERN GADGETS - A LOOK FROM WITHIN

Turning to McKinsey's authoritative research, it became apparent that more current organizations are using data and analytics to generate growth. And this is nothing more than mobile apps. Although the monetization of these data is still in its primary state, any business that can effectively use its data for their systematization and scaling will move to the next level of growth and will definitely be able to increase its competitiveness

SWIPE distributed action principle
The SWIPE network intends to actively encourage mobile device users to share their data and information anonymously, providing customers with relevant products with verified data. All this is seen as fair and transparent trade in information between all users, application developers and customers through a decentralized data market. All ongoing data transactions are strictly adhered to using smart contracts. Since data sources are monitored and verified at the accounting level, new project buyers no longer risk buying low-quality products from this industry. 
The SWIPE network is designed with the following goals: 
• Allow application developers to hear and better understand their users and customers;
• Allow application developers to monetize the data of their applications, since money is an important element of modern life; 
• Relentlessly stimulate and encourage application users for their contributions to the data, giving them full control over privacy and accessibility to the common pool of this data.
** Applications and Benefits **
The decentralized data market SWIPE has focused on the following key areas in which information about the data is generated, which helps to improve return on investment and monetization:
  • Marketing optimization - this is the marketing budget, and the entire range of products, and analysis of the effectiveness of the campaign;
  • Consumer behavior - interests and preferences of consumer content, analysis of the demographic link;
  • Characteristics of the use of mobile devices - that is, the type of the mobile device itself, the type and frequency of network use, the distribution of mobile locations;
  • Advertising - improved targeting based on user profile and target audience segmentation. As you can see, the SWIPE product will be extremely useful for business people.
** DNA network SWIPE **
The SWIPE Brain data volume analytics platform is capable of cultivating a network where all interested parties — users, application developers, and data buyers — can trade data honestly, openly, and transparently. The platform uses blockchain technology to record transaction logs, manage the campaign lifecycle of data, perform revenue sharing, and implement data management logic. Data founders may conduct independent audits of data usage to protect data ownership and confidentiality. In turn, data buyers can verify their respective source. “SWIPE Brain” as a brain center, is designed using a hybrid model of the built-in and adjacent architecture of the project itself. This model is seen as a logical transition to a fully decentralized architecture in the future, when the blockchain technology will be more scalable. The function of smart contracts will be in the implementation of a set of data management rules. These rules consist of various aspects related to data ownership, access rights, confidentiality control, sharing rules and monetization policies. The network undoubtedly uses SWIP tokens as a unit of support and exchange to reward application developers and users. Active Intelligent Contract distributes SWIPE tokens to application developers and users in accordance with the rules of data monetization These rules consist of various aspects related to data ownership, access rights, confidentiality control, sharing rules and monetization policies. The network undoubtedly uses SWIP tokens as a unit of support and exchange to reward application developers and users. Active Intelligent Contract distributes SWIPE tokens to application developers and users in accordance with the rules of data monetization These rules consist of various aspects related to data ownership, access rights, confidentiality control, sharing rules and monetization policies. The network undoubtedly uses SWIP tokens as a unit of support and exchange to reward application developers and users. Active Intelligent Contract distributes SWIPE tokens to application developers and users in accordance with the rules of data monetization



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